Standing out is the name of the game at Taste of London, the wildly popular annual foodie gathering in Regent’s Park. Laurent-Perrier approached us with a clear idea and suitably high expectations. They needed an experienced team capable of putting the plan into action and bringing a refreshing feel to this al fresco feast of indulgence.
We defined the vision for the brand’s installation at the event, assembled a team of selected suppliers and coordinated the logistics that would underpin the project. Drafting CAD drawings and communicating tirelessly with partners, we were able to implement the unique technical infrastructure an event of this scale and ambition demands.
The Laurent-Perrier installation was nominated for the Best Stand Award, attracting media coverage and achieving its aim of standing out from the crowd.
